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Ex Voto Vintage

Brand Definition

Ex Voto Vintage is a quickly growing jewelry company based in Alabama, that was founded by Elizabeth Adams in 2009. The collection is one-of-a-kind and limited edition pieces from antique elements. The collection recently expanded the with the namesake collection, Elizabeth Adams, which is a line of fine jewelry in 14k gold and sterling.

Union Adorn was brought in to identify, define and determine the differences between the overall Ex Voto brand and the Elizabeth Adams collection, in order to properly communicate both lines to the public.

We defined the primary demographics for each collection through market research and brand analysis. Strategized the next steps in proper brand positioning, and an overall signature brand aesthetic. Developed visual brand guidelines, which allowed us to portray the brand's vision across multiple platforms, from website design, social media and marketing, packaging design, to store interiors and window displays. 

SCOPE // Demographic Research, Competitive Research, Visual Brand Guidelines, Graphic Design, Packaging Design, In-Store Presentation Guidelines, Show Window Guidelines, Concept Design, Art Direction, Vendor Management, Prop and Material Sourcing.