OCTAVIA & BROWN
Seasonal Look Books
For their 2015 Look Books, Octavia & Brown wanted to showcase their extensive collection of props in an interesting manner. Three seasonal narratives were created through styled vignettes to depict colorful table top, party and photo shoot concepts.
SCOPE // Concept Design, Art Direction, Day of Styling, Floral Design
Liebe Is Jam
Liebe is Jam is a local Brooklyn business with a rich heritage in European comfort cooking. Originally from Germany, the founder and owner Nicole Rutsch, of the jam label turned catering company - Nicole Rutsch Catering, called upon Union Adorn to create a series of styled images to depict the process and creative uses for her homemade jam collection. Through Union Adorn, Lauren collaborated with Starling on Bond, an event design company in Brooklyn to create a colorfully beautiful, spread of the recipe defining ingredients, food, cocktails and of course jams. The results were mouth watering good!
SCOPE // Concept Design and Art Direction, Day of Styling
Press Preview SS2015 + FW2015
Working in collaboration with the New York based prop rental company Octavia & Brown, Lauren utilized the O&B collection of props to create three unique narratives for the Pikolinos brand press preview event, held at the Ace Hotel in New York City.
The result was a layered presentation, inspired by the laid-back attitude of the Mediterranean lifestyle, which is influential to the Pikolinos brand.
SCOPE // Concept Design, Day of Styling, Floral Design
SEASONAL DECOR + INTERIOR STYLING
Bergdorf Goodman is famous for decking its halls all out in holiday fashion. The initiative is to create ahead of the trend holiday decor each season, looking to inspire its customers and bring them back from year to year.
Yearly, a new theme was devised with custom holiday decorations, to set the stage from top to bottom, tables to trees for beauty level, main floor and decorative home floor.
SCOPE // Concept Design, Project Management, Installation and Logistics, Floral and Set Design, Prop and Material Sourcing.