HAndbag + Accessories Fixtures
With the redesign and renovation of the Main Floor, Bergdorf Goodman hired Union Adorn to design the accessories display fixtures. Their vision was for the New Main Floor to be a timeless and lasting design. "An experience which is historically sensitive, yet modern and fresh." - Linda Fargo.
Based on their initial concept of creating a space that evokes a new classicism, we collaborated to design display fixtures that utilized design details from their baseline and floor fixtures. We incorporated finishing details and techniques to create one of a kind fixtures and stand alone as sculptures themselves, while being cohesive with the overall interior design, to not distract from the product or display.
SCOPE // Concept Design, Accessories + Handbag Display Fixture
Drawing inspiration from 1930s French moderne interiors, Bergdorf Goodman wanted to create a space that was grand, yet intimate. They focused their attention on beautiful materials and details with custom-made, hexagonal cases and faceted display cases.
Lauren was brought in to translate this vision into the design of the jewelry display forms and riser collateral. She partnered with a production company, to execute the vast collection of custom fixtures.
SCOPE // Concept Design, Jewelry Form Design, Visual Merchandising and Product Presentation Guidelines, Project and Vendor Management, Installation and Logistics.